60 eCommerce Experts Share Tips and Tools…

eCommerce-Business

Online business has exploded in recent years, and with it we have seen a growth in software and products for sellers who wish to grow and scale their eCommerce businesses. Knowing which products are right for you and your needs can go a long way towards setting up your business to be as successful as possible.

With so many options available to choose from, how do we know which tool is right for us? Fortunately there are are trailblazers and experts in the field who can guide us through the maze of eCommerce software.

So which is the best tool for your business? Well, that depends on your specific needs. So we reached out to over 60 top eCommerce business professionals and asked them for advice on which software or tools they use for their online eCommerce stores.

After months of interviews and conversations with the best influencers and most informed experts there is a clear trend for companies seeking to combine excellent content with ecommerce towards one tried and tested solution: WooCommerce.

Although there are many variations on this theme, the clear ability for entrepreneurs to launch and use the open source wordpress platform and augment that with the open source plug in WooCommerce. For those ready to take it up a notch, adding specialized themes and plugins can make a world class website in hours or days instead of weeks or months. Better still the cost of deployment is much better than the alternatives, and because of the open source backbone there is no hidden fee structure that exists as in some other popular platforms. (E.g. – Shopify will charge you a fee on every sale; even if you have your own merchant account. )

The Empowery ecommerce co-op has invested thousands of man hours to help put together the very best resources to help entrepreneurs save time and money when they are developing their direct ecommerce business, as well as when they are marketing on sales channels like the Amazon Marketplace. This curated set up solutions, software options, service providers, and vendors of all kinds gives co-op members an edge against the competition. Empowery co-op members can be: Independent. Together.

Let’s look at what they said…

Rob Watson, Webidextrous.com

CEO

What are your favorite ecommerce tools & software for ecommerce sellers? I prefer WooCommerce for eCommerce, RingCentral for Unified Communications as a Service (UCaaS), and Pantheon.io for hosting.

Learn more about Rob Watson, Webidextrous.com


Brandon Schick, The Inventor’s Velocity

Founder

What are your favorite ecommerce tools & software for ecommerce sellers? I am a huge fan of WooCommerce! It is fairly easy with the right website team to build a simple WordPress site that ends up growing into a full E-commerce solution. There are so many great plugins that you can add to your Woocommerce website.

One of my favorite is the Woocommerce checkout add-on that allows for upsells and showing of similar products for a customer that is in the shopping cart and starting the process of the checkout. This is a great opportunity to sell the customer add-ons to their purchase that truly will provide them with value or more enjoyment of their purchase.

I also like the variation swatches and photos add on. This is great if you are trying to sell a product, like furniture that has many different colors or patterns. This gives the customer more visual options and helps them be more confident in their choice. The closer you can get the customer to the product, as if they were in your store itself, the better chance of them making a purchase!

Learn more about Brandon Schick, The Inventor’s Velocity


Brian Houdek, Brian Houdek Web Design

President

What are your favorite ecommerce tools & software for ecommerce sellers? WooCommerce is the best eCommerce platform for small to medium-sized businesses. The power, flexibility and strong base (WordPress) make WooCommerce an ideal choice for businesses to sell their products online.

I’ve used many other eCommerce platforms and none is as easy to use as WooCommerce. I have trained many clients on how to create and edit products, manage inventory and ship products to their clients. WooCommerce does require some management in regards to security and maintenance, just like any WordPress website.

Learning a new eCommerce platform can be a huge challenge for a new seller. Training is essential when creating a new eCommerce store.

Learn more about Brian Houdek, Brian Houdek Web Design


Betsy DeVille, Betsy DeVille

Owner

What are your favorite ecommerce tools & software for ecommerce sellers? The tool I use the most is Google Analytics. Pixels are also a great way to see patterns in users.

Learn more about Betsy DeVille


Leah Love, Leasing Leah

Owner & CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Currently, my favorite Ecommerce tool is WooCommerce Builder for Divi. You can use the power of Divi Builder to design your Ecommerce store. Divi includes several WooCommerce modules to help you build with ease.

SEMrush is another fantastic tool used to monitor your site’s performance along with your competitor’s sites. It provides in-depth analytics and also performs backlink audits.

Learn more about Leah Love, Leasing Leah


Bob Dunn, BobWP.com

Blogger & Podcaster

What are your favorite ecommerce tools & software for ecommerce sellers? Since I have worked with WordPress starting in 2007, I have created a long list of excellent tools that I love. WooCommerce has been at the top of the list since its release, but I also a big fan of Easy Digital Downloads, Ninja Shop and for 3rd-party platforms, the new integration of WordPress and BigCommerce is sweet.

Beyond that there are dozens of extensions and plugins that are on my list, too many to share here. But I will mention one service that has sits on the top of my toolkit. That is Jilt for cart abandonment. It’s a must have for any WooCommerce or Easy Digital Downloads store owner.”

Learn more about Bob Dunn, BobWP.com

Shane Griffiths, Clarity Online

SEO Director

What are your favorite ecommerce tools & software for ecommerce sellers? My go-to setup for E-Commerce sites in the $5000+ range is a WooCommerce platform using the Divi theme powered by WP Engine hosting.

I use Yoast SEO as a backbone and some other Schema plugins to make the site very attractive to Google. Analytics and tracking is really important too, so I configure Google Analytics with WooCommerce so sales data is passed properly and can be attributed by channel, UTM, etc.

Learn more about Shane Griffiths, Clarity Online


Adam French, Applying Awareness Podcast

Host and Creator

What are your favorite ecommerce tools & software for ecommerce sellers? I love using WooCommerce. The ease of use and impressive customizability make it my choice, as I’m the type of person who will want to dig into the code a little bit.

I also love using headliner (headliner.app) to create and reuse content for marketing.

Learn more about Adam French, Applying Awareness Podcast


Anthony Blatner, ModernMedia.io

Founder, Advertising Director

What are your favorite ecommerce tools & software for ecommerce sellers? Facebook’s new dynamic creative ads are wonderful for rapidly testing a range of copy & creative, and even CTAs & descriptions, quickly identifying the best combinations. This used to be a manual, tedious process… but now we can leverage the algorithm, which evaluates many more data points under the hood, to do it faster and more precisely.

Learn more about Anthony Blatner, ModernMedia.io


Danielle Zarcaro, Paperback Web Design

Web Developer & Entrepreneur

What are your favorite ecommerce tools & software for ecommerce sellers? As a custom WordPress developer, I love the flexibility of WooCommerce. It gives all of the structure of an ecommerce website without any of the restrictions. It’s infinitely customizable, either through their plugins or individualized customizations. They’ve got a ton of merchants they work with, some of which can be integrated without any extra charge, and there are so many plugins that work with WooCommerce that the possibilities are literally endless.

I do also appreciate the benefits of BigCommerce, and even Squarespace for more straightforward websites because of how easy they are to use.

Learn more about Danielle Zarcaro, Paperback Web Design


Peter Malick, Inbound AV

Founder and CEO

What are your favorite ecommerce tools & software for ecommerce sellers? We are evangelists for the WordPress platform, and by extension, WooCommerce. Many of the vendors and retailers we are involved with are selling complex products and often bundle services with those products. The WordPress CMS is ultimately customizable and offers functionality that the more structured e-commerce platforms fall short of.

We are also invested in a technology stack that an e-commerce platform alone cannot provide. Marketing automation with ActiveCampaign, heat mapping and tracking with Lucky Orange, Slack for internal communication, these are all valuable tools that help level the playing field for small and mid sized e-commerce businesses.

Learn more about Peter Malick, Inbound AV


Kristi Dement, Bed and Breakfast Blogging

CEO

What are your favorite ecommerce tools & software for ecommerce sellers? I use Wishlist Member to operate my membership website. I like that they offer video training with step-by-step instructions. The software allows you to specify how much access members have at each membership level.

Learn more about Kristi Dement, Bed and Breakfast Blogging


Luke Cavanagh, Liquid Web

WooCommerce Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? WooCommerce is a great tool.

Learn more about Luke Cavanagh, Liquid Web


Jeff Daigle, Denver Business Design Consulting

Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My clients come to me looking for eCommerce solutions that might not be solved with off-the-shelf software. They need an eCommerce platform that can be customized to meet their business’ unique needs, and WooCommerce fits that bill. It’s open source, supported by a huge ecosystem of developers and users, and can be extended to help you sell just about anything you can imagine.

Learn more about Jeff Daigle, Denver Business Design Consulting


Gabor Imre, ROI Foundry eCommerce

SEO & Content Strategist

What are your favorite ecommerce tools & software for ecommerce sellers? Based on our experience most eCommerce companies invest in “conversion-boosting” SaaS solutions instead of focusing on in-depth, data-driven competitor analysis. One of the best tools for the latter is Ahrefs. It can tell you what keywords and phrases your competitors rank for that your store doesn’t, and also which are the ones that you can target with expert-level long-form content and rank in the TOP 10 in a relatively short amount of time for. If you analyze your own store you can also see the keywords that you rank in the TOP 11-20 for.

This is useful because by targeting these keywords you can usually get fast results and increase your organic visitor number as they are already ranked close to the TOP 10 by Google.

The other important feature of the tool is that it can tell you the strategy how and the sites from your competitors gain their backlinks, which are essential for good rankings. Based on this information you can plan the content strategy of your online store for months or even a year in advance and you will also have an idea about the organic search potential of your target market.

Learn more about Gabor Imre, ROI Foundry eCommerce


Gary Calhoun, GA Media Solutions

Woocommerce Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? My go to tool when it comes to providing an online store for my clients is Woocommerce. I use Woocommerce because it is flexible. Let’s just say for example that my client wants to add a wishlist feature on their online store, I can jump-start the process using an existing plugin and modify accordingly. For highly customized jobs I can write the code from the ground up.

Google Analytics is my second favorite tool because it allows me to see what pages customers are coming in, how long they are staying on a giving page, and if they checkout. Using this data I can fine tune a clients website to be more effective at providing conversions.

Facebook ads with coupon promos is a great and effective way to convert. Mailchimp has helped me to capture emails and send out product campaigns efficiently.

Learn more about Gary Calhoun, GA Media Solutions


Todd Wilson, iCreativePro LLC

Software Engineer

What are your favorite ecommerce tools & software for ecommerce sellers? I’m interested in SnipCart (https://snipcart.com) for simple ecommerce integrations and WooCommerce for more robust solutions.

For most clients, having a content management system such as WordPress is worth the added costs for managing the software and updates.

Learn more about Todd Wilson, iCreativePro LLC


Edward Novak, NLSoftworks

Project Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I use WooCommerce with WordPress, this is Open Source which allows me to modify the website to whatever the client wants and whatever industry they need to be in since it’s so flexible I am able to set up most sites with it.

The biggest challenge is getting the Client to provide all the information we need and not messing up any of the data entry. Most clients do not know what they want exactly and planning to set up the site takes longer than actually getting the site done. It’s important to make sure you don’t miss any details, otherwise, you might need to redo the whole site.

Learn more about Edward Novak, NLSoftworks


Yuri Iskhakov, NANO Web Group

CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Magento is a great tool for ecommerce sellers.

Learn more about Yuri Iskhakov, NANO Web Group


Andres Aguerrevere, Wegacha

Founder and CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Some great tools are Google Analytics, Mailchimp, and Google My Business

Learn more about Andres Aguerrevere, Wegacha


Marc Gawith, Switcher Studio

VP of Sales and Business Development

What are your favorite ecommerce tools & software for ecommerce sellers? I don’t have a favorite to speak of. I have always been partial to Amazon for an ecommerce platform.

I would say competition and standing out is the biggest challenge. Finding ways to separate yourself from your competitors is always a hard proposition.

Learn more about Marc Gawith, Switcher Studio


Anthony Vu, Scientific Ad Studio

Growth Marketing Strategist

What are your favorite ecommerce tools & software for ecommerce sellers? OrderMetrics.io is a lifesaver for Ecommerce owners.

As an agency we don’t just work with clients, we also launch our own brands and OrderMetrics gives us actionable data on cash flow, COGS, and ad spend so we can properly allocate finances as needed.

If you are a SMB, Elementor Page Builder for WordPress is critical for branding, flexibility, and marketing. Your site will look like a million bucks, and you’ll be able to have everything you need to create effective and powerful marketing.

For email marketing, Klaviyo is the way to go. Klaviyo will allow you to create custom flows based on each customer’s unique journey through your site, so you can create a personalized message for each customer.

Learn more about Anthony Vu, Scientific Ad Studio


Phillip Burger, Holly Helps Marketing Inc

Co-Owner and Lead Web Developer

What are your favorite ecommerce tools & software for ecommerce sellers? When creating websites for my own use or clients, my go-to tool is WooCommerce. I love WordPress for the flexibility and support and naturally this provides a nice platform to interface with WooCommerce.

Some of my top reasons to use it is because of the Extensions offered by WooCommerce and other developers give options to build whatever is needed. There are also many Extensions to work with various payment platforms and this gives clients options to integrate with other workflows.

Learn more about Phillip Burger, Holly Helps Marketing Inc


Christopher Smith, HypeSites

Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My default development tools for ecommerce include:

WordPress, WooCommerce, Beaver Builder Pagebuilder, Beaver Builder Theme, Beaver Builder Themer, PODS & Wholesale Suite. This collection allows me to build customized product fields, customized shop pages, multiple customized product pages (by brand or category), customized product category pages and multi-tiered pricing by user-role (retail consumer, dealer, distributor, etc.). I also use WC Fields Factory when I have some tricky pricing and options to customize for certain products/product categories.

Gravity forms is also a must along with an automated image optimization service (I use ewww.io) so that I can load hi quality manufacturer or product images and NOT have manually resize and optimize.

The final piece of the puzzle – if you have lots of products coming from various sources – is to learn to use and manipulate the built-in WooCommerce product importer.

Learn more about Christopher Smith, HypeSites


Adam Victor, Amvwebsolutions

User Experience Architect

What are your favorite ecommerce tools & software for ecommerce sellers? My go to is WordPress. From a basic web presence all the way up to a full WooCommerce eCommerce custom theme setup. I like to start of using bootstrap 4 theme, then I will set it up to use child themes so I can build a custom user experience. Using Bootstrap 4 as a base theme takes care of the responsive design.

I do like the new wordpress built in editor Gutenberg but I still like to create the HTML structure myself to insure the current attributes are there. The “title” attribute is important for screen/text readers, alt attribute provides text in place of a image if it is not rendered to the page.

There are so many little things that go into creating a web presence if collectively done right, you will have some really awesome!

Learn more about Adam Victor, Amvwebsolutions


Craig Smith, Trinity Insight

CEO

What are your favorite ecommerce tools & software for ecommerce sellers? Klayvio as it has a native integration with eCommerce platforms that make ecommerce marketing more personalized.

My other favorite tool is VWO as it enables testing and optimization of key page templates to help conversion.

Learn more about Craig Smith, Trinity Insight


Mark Cicchetti, Celestial Design

CCBW

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite is no longer available. PDG was a mom and pop operation but it’s templating system was awesome and from a coders point of view, very flexible. All the presentation code was the developers and PDG made the data available in snippets and loops. And the database structure was targeted to tracking customers, products and orders. It was clearly built with a lot of input from the people who would end up using it.

From a freelancers point of view WooCommerce is very popular. The base plugin is limited in how you can accept payment and shipping options but there is a large ecosystem behind it and if you’ve got the coding chops, it exposes hooks in all the right places.

But there’s a real need for a system built for enterprise level commerce without a monthly subscription. Woo is great and an excellent way to get started but it starts to show flaws in some areas like wholesale shipping and DB bloat over time. I’d love to see (and work on) a purpose-built system.

Learn more about Mark Cicchetti, Celestial Design


Bobbi Jo, Your Virtual Task Wiz

Online Business Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I highly recommend the following tools for any eCommerce business who is serious about their online marketing succeeding:

WordPress.org: Although it began as a way for people to blog back in 2004, WordPress isn’t just a blogging platform anymore, WordPress has been a major player in the website publishing arena for over a decade. So much so, that it’s been included as a one-click install on practically every popular website hosting service (you can also install it yourself with not a lot of knowledge). Sure, there are site builders out there that are trying to steal its thunder, but WordPress has so far remained the most approachable and sustainable universal platform for building and maintaining even a small website.

WooCommerce: WooCommerce is the online storefront plugin that’s more than just a plugin, it is your foundation for your online retail store, and just happens to work within the framework of WordPress as a plugin. It’s free, which in and of itself, doesn’t even begin to compare to other players in the DIY eCommerce market, like Big Cartel (which charge fees to use and per transaction). This is also another tool that has almost no competition, at least, when it comes to the fact that it’s built specifically for WordPress.

For WordPress hosting, I’d highly recommend Siteground, because rather than treat it like a 3rd party (most hosts offer WordPress installation, but often have a hands-off support policy), they do offer assistance with it, as their site is focused on serving websites that use WordPress. I’ve just migrated to websites to Siteground recently, just for this reason. They have been more than pleasant to deal with, and everything I needed help with was a breeze to resolve.

Once an established eCommerce website has organic content and products available for sale that are organized and described in a way to target to the company’s ideal audience, converting those visitors into paying customers is the next challenge.

Learn more about Bobbi Jo, Your Virtual Task Wiz


Nick Jordan, Nickfromseattle LLC

President

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite tools are any tool that minimizes time and effort. Whether that is a specific e-commerce platform, plug-in or app so e-commerce brands can focus on what’s most important – sales and marketing.

A great example of less time and effort is https://brandchamp.io. BrandChamp helps WooCommerce, Shopify and Amazon Seller Central stores convert their most engaged customers into ambassadors and scale to thousands of participants overnight – in less time than it takes to manage a handful of ambassadors or influencers manually via spreadsheets.

Learn more about Nick Jordan, Nickfromseattle LLC


Shaun Wakashige, theSwak

Interactive Media Consultant

What are your favorite ecommerce tools & software for ecommerce sellers? For clients looking for an e-commerce solution, my favorite e-commerce tools are open-source frameworks like WordPress with WooCommerce integration, osCommerce, or Magneto for clients looking to enter the online market and establish themselves and need a cost-efficient solution.

Businesses looking for more custom deployments I look into a Drupal, Laravel and Joomla framework that is tailored to their needs. The stability and ease to configure these frameworks for a live e-commerce site is why I favor them.

Client’s without an established plan to launch e-commerce will struggle with custom solutions and find that these solutions with minimal training are easy to pick up and integrate well with their current business structure.

Learn more about Shaun Wakashige, theSwak


Kara Hooper, KLH Technology Solutions

Web Designer & Digital Marketer

What are your favorite ecommerce tools & software for ecommerce sellers? Woocommerce is the easiest and most customizable ecommerce site platform for the majority of websites. It has a good variety of plugins which makes it flexible, secure, and easy to integrate. Magento is a powerful e-commerce platform for larger sites with more products but it is more work to develop and maintain.

Learn more about Kara Hooper, KLH Technology Solutions


Robby McCullough, Beaver Builder

Co-founder

What are your favorite ecommerce tools & software for ecommerce sellers? We use WordPress with WooCommerce and the WooCommerce Subscriptions plugin as our eCommerce system. We also use a bespoke licensing system that was inspired by Easy Digital Downloads for WordPress.

Along with those, we use a tool that we love called Metorik for WooCommerce sales reports and email automation. While we don’t use it yet, we’ve done a lot of research around using Recurly as a processing system for subscriptions.

Learn more about Robby McCullough, Beaver Builder


Patrick Elward, Chicago Web Management

Principal

What are your favorite ecommerce tools & software for ecommerce sellers? We use WooCommerce daily with our clients and have found it to be a strong, flexible platform that enables our clients to manage their store for maximum success.

Learn more about Patrick Elward, Chicago Web Management


Maria Victoria Reyes, Joygibek

Freelance Graphic Designer

What are your favorite ecommerce tools & software for ecommerce sellers? My favourite e-commerce tools, especially for a small business like mine are Google Analytics, MailChimp, and WooCommerce.

Learn more about Maria Victoria Reyes, Joygibek


Yury Vilk, Funnel Insiders

Managing Partner

What are your favorite ecommerce tools & software for ecommerce sellers? We use Active Campaign for all our automations including pre-purchase and post-purchase flows. We’ve built the entire business on WooCommerce and used a variety of plugins which can be found on our site.

We’ve used reveal bot to manage our manual bids on Facebook ads. We used HelpScout for our customer service portal. Connecting Thrive with Active Campaign was an absolute game changer. It allowed us to get rid of ClickFunnels and Klaviyo and just use everything built inside WordPress.

Learn more about Yury Vilk, Funnel Insiders


David Jamison, MMT Media

Marketing Automation Consultant / Owner

What are your favorite ecommerce tools & software for ecommerce sellers? I have used virtually all of the big E-Comm Platforms and after graduating from the E-Comm School of Hard Knocks… Thrivecart is by far the best Checkout / Payment Processor / E-Comm Solution.

There are certain Martech Components that simply should reside outside of a Website / WordPress Environment. (Membership Sites, Online Courses and E-Comm Solutions) Of course you can always make a case as to why not a Plugin?

Here are a few solid reasons that external wins: 1. Reduces Site Baggage, Bloat and Complexity 2. Data Security / GDPR etc. 3. Simplicity! And in my book, SIMPLICITY Wins!

Learn more about David Jamison, MMT Media


Cameron Watts, Monsta Clothing Company

Senior Application Developer

What are your favorite ecommerce tools & software for ecommerce sellers? Typically the best type of production stack includes lean front end development languages, a robust CRM for an efficient engagement process and smart data tools for analytics.

Currently, depending on business size, the best tools are often Woocommerce, Salesforce, Shipstation and Amplitude. If you have the resources, Woocommerce can be replaced with a custom solution, but the others are very scalable.

Any company that takes a customer first approach to their business will be able to create a powerful impact using just these tools. 

Learn more about Cameron Watts, Monsta Clothing Company


Josh Nay, JoshRobertNay.com

SEO and Web Design Guru

What are your favorite ecommerce tools & software for ecommerce sellers? Regardless of whether you choose Shopify, WooCommerce, or another eCommerce platform, I’d recommend utilizing tools like Lucky Orange and Poptin to enhance the customer experience as well as improve the quality of your business interactions.

Learn more about Josh Nay, JoshRobertNay.com


Stephen Sabatini, Stephen Sabatini

Sr. WordPress Developer

What are your favorite ecommerce tools & software for ecommerce sellers? I have personally used WooCommerce on the WordPress platform in the past many times. It is extremely flexible for implementing highly customizable shopping experiences for both your website visitors. It is just as flexible from a content management perspective if you need to maintain custom fields that aren’t necessarily out of the box.

The list of integrations for WooCommerce are also absolutely off the charts. Where it falls behind is when you get into larger sized e-commerce websites it can slow down in performance due to the database structure.

I’ve also heard a lot of good things about BigCommerce, although I can’t speak to it personally. Lastly if the website is 100% shopping cart where there are tons (potentially thousands) of products, it may be worth considering Magento as your content management system as that’s what it’s optimized best for.

Learn more about Stephen Sabatini, Stephen Sabatini


Amada Whitford, GreenixMedia

Owner

What are your favorite ecommerce tools & software for ecommerce sellers? After years of developing WooCommerce websites, one of my favorite and go to tools I use quit often is one click upsell. This plugin has increased customer LTV 5 fold if setup properly.

Learn more about Amada Whitford, GreenixMedia


David Maman, ShipBob

Senior Team Lead Software Engineer

What are your favorite ecommerce tools & software for ecommerce sellers? Shopify is probably one of the most powerful tools for hosting an eCommerce business. Their API allows for easy third-party integrations and plugins to support any type of need for the business.

WooCommerce is becoming more powerful with all the new upgrades coming to WordPress and the eCommerce space in general. The only downside is strict support of PHP for plugin creation.

Ecommerce sellers look for easy solutions to host their fulfillment needs and as not everyone can use Amazon as their platform. That’s where companies like ShipBob come in to help with these needs. ShipBob allows easy integrations with these types of eCommerce platforms to allow management of their fulfillment.

Learn more about David Maman, ShipBob


Justin Estrada, MyDigitalSauce

Founder

What are your favorite ecommerce tools & software for ecommerce sellers? My favorite tools are WordPress ( WooCommerce & Easy Digital Downloads Plugins ) and Shopify.

Learn more about Justin Estrada, MyDigitalSauce


Trent Tucker, InXpress – Renton

Global Logistics Specialist

What are your favorite ecommerce tools & software for ecommerce sellers? For eCommerce platforms, I have found that Shopify is one of the easiest to integrate with. For a back end label printing software, Shipstation has been very easy to work with as well.

Learn more about Trent Tucker, InXpress – Renton


Brody Luke, Tortooga

CEO and Co-Founder

What are your favorite ecommerce tools & software for ecommerce sellers? We use a combination of tools for our clients and our products. There’s no “one size fits all” for every business, so we create holistic enterprise models using tools such as Shopify, Magento, Oberlo and Alibaba.

To complement various supply chains for our clients, we built our own shipping platform “Tortooga” that has enabled our customers to save up to 40% on their shipping expenses.

Learn more about Brody Luke, Tortooga


Naman Modi, eBuilders Infotech

Ceo and senior web developer

What are your favorite ecommerce tools & software for ecommerce sellers? I am best on shopify, magento, prestashop, big-commerce, etc.

Learn more about Naman Modi, eBuilders Infotech


Romeo Savant, METHODIC Media

Owner / CEO

What are your favorite ecommerce tools & software for ecommerce sellers? We develop every one of our ecommerce websites on the WP/Woocommerce platform. As an open source platform, there is so much flexibility and we are able to customize almost every single detail to function the way our client’s are needing.

Learn more about Romeo Savant, METHODIC Media


Philip DeRossi, Gary Null & Associates / Progressive Radio Network

Database Admin, Web Developer, Inventory and Sales Manager

What are your favorite ecommerce tools & software for ecommerce sellers? I was very impressed with WooCommerce which was easy to install as a plugin to our WordPress website. Being open source, customization was also easily done with php or with 3rd-party plugins to solve specific challenges such as importing customers, exporting orders to a file, printing packing slips, integrating with payment gateways such as Authorize.net, and adding custom fields for the sales reps or for online customers during the checkout process.

Learn more about Philip DeRossi, Gary Null & Associates / Progressive Radio Network


Amy Cielak, Junior Women’s Club of Wyoming

Technology Chair

What are your favorite ecommerce tools & software for ecommerce sellers? As a small non-profit, the Junior Women’s Club of Wyoming needs cost-effective ways to raise funds for the organizations we support.

Adding Woocommerce to our WordPress website has allowed us to improve our the fundraising experience both for our volunteers and those that are donating to our organization. We are on track for a 20% growth in funds this year and much of that is due to improving our website and ecommerce functionality.

Learn more about Amy Cielak, Junior Women’s Club of Wyoming


Michelle Keller, MDK Digital Solutions

Freelancer

What are your favorite ecommerce tools & software for ecommerce sellers? I encourage all my clients who are interested in selling online to utilize WooCommerce. It is easy to use and manage and integrates well with WordPress.

Learn more about Michelle Keller, MDK Digital Solutions


Ted Wales, CMVA-WEB

Founder-Owner

What are your favorite ecommerce tools & software for ecommerce sellers? I use WooCommerce for our E-Commerce platform. Easy to use and WooCommerce provides plenty of instruction and tutorials. It works great alongside WordPress and Divi to build our websites. Finding and developing the perfect niche or product.

Learn more about Ted Wales, CMVA-WEB


Peter Sabbagh, Blue Sky 365

Content Producer and Digital Strategist

What are your favorite ecommerce tools & software for ecommerce sellers? In my experience, two of the most reliable ecommerce platforms for entrepreneurs managing small and medium size online business transactions and marketing are Shopify and WooCommerce. With Shopify e-business professionals are provided with effective live technical support, plugins to help grow your business, and invaluable strategy podcast interviews from many of its successful entrepreneurs.

WooCommerce, is also an effective platform which requires the user to be more tech savvy and have the knowhow to problem solve without the help of live tech support. WooCommerce can be seamlessly integrated into WordPress, which has its own universe of ecommerce and marketing plugins.

A final note on costs, before you choose an ecommerce platform for your business, compare costs based on the level of services you need, Shopify’s monthly fees can be higher than WooCommerce.

Learn more about Peter Sabbagh, Blue Sky 365


Toby Eborn, Firetoss

Director of Business Development and Marketing Strategy

What are your favorite ecommerce tools & software for ecommerce sellers? I love Magento. Magento is the most complete platform for companies with a B2B or B2C focus. It provides more resources and capabilities than any other platform without having the expense of a custom built e-commerce solution.

I think the biggest challenge is that sellers don’t always think about the process their users have to go through to find and purchase what they are looking for. Sellers tend to do what they like, instead of doing what the consumer wants.

Learn more about Toby Eborn, Firetoss


Karl Wellman, eCatalog Services

Founder

What are your favorite ecommerce tools & software for ecommerce sellers? Our favorite e-commerce and software tools for our clients is determined by their needs. But, for the most part, the list below focuses on several of the core needs that most 3rd Party Marketplace and eCommerce Standalone platform Sellers need.

1. Listing Tools, Analytics and Communication – (eCatalog Services, Helium One, and Tiekametrics)

2. Supply Chain and Order Management Omnichannel Management- (InfiPlex and ShipStation) 3. Development of Product Reviews – (eComEngines FeedBackFive software and TrustPilot.com)

4. Distribution and 3PL Logistics – (Amazon FBA – Amazon Global, Kiddly Fulfillment, and Marketing Services, Crystal Creek Logistics)

5. eMail Marketing – MailChimp.com and I am sure I am forgetting a few others that are most helpful to our clients. 

Learn more about Karl Wellman, eCatalog Services


Jasmine Malia Kessell, Studio Jasmine Malia

Owner/Web Developer/Graphic Designer/Project Manager

What are your favorite tool(s) and software for Ecommerce sellers and why? I am always looking toward the future and the new trends. Currently there is a vast menu of platforms to sell products on. I like to focus on tools and platforms that can be used across the largest variety of platforms and understand how to work with eCommerce businesses building their worth to scale.

That being said, I believe it really all comes back to email list building and my top 3 tools for this are Justuno, Privy and PixelPop. I think these are going to be real Team Captains as we move forward into interpersonal engagement in eCommerce marketing.

Learn more about Jasmine Malia Kessell, Studio Jasmine Malia


Srinivas Kilambi, Sriya DXI

Founder & CEO

What are your favorite tool(s) and software for Ecommerce sellers and why? Woo-commerce, Magento and Shopify are my top 3 e-commerce tools

Learn more about Srinivas Kilambi, Sriya DXI


Wes Nimmo, A Classic Halloween

Writer

What are your favorite tool(s) and software for Ecommerce sellers and why? The AliExpress dropship plugins are some of the best plugins to use because a WooCommerce store owner can populate their store with products fairly quickly. Using the Fiverr platform you can have a professional logo created for your store and a digital marketing plan to drive traffic to your site.

So the combination of the AliExpress dropshipping plugin and Fiverr has evened the playing field and allows anyone to launch a viable store fairly quickly and on the cheap.

Learn more about Wes Nimmo, A Classic Halloween


Kevin Gallagher, Gallagher Business Development

President

What are your favorite tool(s) and software for Ecommerce sellers and why? I prefer working with WooCommerce. I have run stores that were built on CRE and other platforms, but with WooCommerce you can really integrate some great features and do so whether you are a small start-up or a large company.

Learn more about Kevin Gallagher, Gallagher Business Development


Eric Jacobson, Happy Farm Botanicals

Director of Special Projects

What are your favorite tool(s) and software for Ecommerce sellers and why? Shopify is my favorite ecommerce tool of the ones that I am familiar with. 

Learn more about Eric Jacobson, Happy Farm Botanicals


Ryan Cunningham, Logoclothz

CEO

What are your favorite tool(s) and software for Ecommerce sellers and why? When it comes to SEO tools I like to use a broad spectrum.

I have found over the years that reliance on a single tool or data stream is very short-sighted.

For a real-time look at what a site is doing links, keywords, link distribution, etc I use AHrefs.com excellent real-time scraper.

I consider this the starting point for digging in. Also the freshest up to the minute information.

For website architecture and health I would use Screaming Frog Scraper, excellent tool that allows a deep dig into all aspects of the actual website.

Great for sorting through errors within the site and making it more SEO friendly.

GSC and GA Bless google for these tools this is where you can really dig into anything related to your site, set up goals and ecommerce tracking and you can monitor everything at a glance.

GSC for checking the backlinks that google are picking up, keywords to target etc.

I am not really a fan of keyword tools, I believe that targeting your seed key words and then building around that with good LSI researched words and just common sense phrases that people would use to search your site is the best way forward.

People do not search by keyword we search more by sentence these days. Long tail keywords should be everyone’s target. Intentional searches = money.

SEOptimer and page optimum are also great tools for making sure you are measuring up against your competition in your vertical.

Learn more about Ryan Cunningham, Logoclothz


Patrick von Holt, Springbot

Channel Development Manager

What are your favorite tool(s) and software for Ecommerce sellers and why? Shopify, BigCommerce, and WooCommerce offer an incredibly user-friendly experience which is why so many entrepreneurs and eCommerce teams use them.

With so many platforms and plug-ins at our disposal, it is important to consider what your business needs are when picking a shopping cart and what types of customizations you will want to make.

A few things (almost) all eCommerce businesses need: Traffic, Email Service Provider, Automated Emails, Retargeting Ads, and a strong presence on Social Media.

Springbot is an ideal plugin for all of the major Shopping Platforms because we consolidate these key marketing tools, and offer additional services like Facebook and eMail Campaign Management.

Learn more about Patrick von Holt, Springbot


Erik Vandermey, EVDM Corporation

Operations Manager

What are your favorite tool(s) and software for Ecommerce sellers and why? WooCommerce offers a flexible and customizable set of plugins for WordPress for just about any type of ecommerce solution. In our situation, we absolutely needed UPS shipping quotes, quantity pricing and PayPal Pro integration. Plug-ins for these functions and other were available, low-cost and easily configured, getting us up and running in just a few days.

Learn more about Erik Vandermey, EVDM Corporation


Vaibhav Sisinty, Uber

Marketing manager

What are your favorite tool(s) and software for Ecommerce sellers and why? I have two favorites, woocommerce ( WordPress ) and Shopify. I have used them both but in different use cases.

I use WooCommerce when it’s a full-fledged eCommerce store where I might need extra functionalities to be built into it. Whereas a Shopify is handy when you are running something much simpler, maybe your own boutique just with 20-30 products and simple flow. I have also used Shopify for dropshipping stores. It has some amazing automation plugins for fulfilling orders

Learn more about Vaibhav Sisinty, Uber


Ayush Malakar, FreshConsulting, LLC

WordPress Developer

What are your favorite tool(s) and software for Ecommerce sellers and why? I prefer to use WooCommerce because

1. Easy to use and setup (Simple plug and plug)

2. Highly customizable and developer friendly

3. Lots of support from the community.

4. There is a plugin for to meet almost e-commerce business need.

5. Light weight and is highly Scalable with WordPress. And can grow with business

Learn more about Ayush Malakar, FreshConsulting, LLC


Colm Delaney, PNR Design, Ltd.

Owner

What are your favorite tool(s) and software for Ecommerce sellers and why? WordPress & WooCommerce

Learn more about Colm Delaney, PNR Design, Ltd.


Jean Johnson, Web Brand Genie

Digital Marketer and Web Developer

What are your favorite tool(s) and software for Ecommerce sellers and why? I use WordPress and Woocommerce for all of my clients because you can build anything – the sky’s the limit.

Learn more about Jean Johnson, Web Brand Genie


DeShaun Johnson, dljworks

Web Designer – Developer

What are your favorite tool(s) and software for Ecommerce sellers and why? Woo Commerce – WordPress

Learn more about DeShaun Johnson, dljworks


Archna Gupta, Archu.tech

Web Design Consultant (specializing in WordPress)

What are your favorite tool(s) and software for Ecommerce sellers and why? Woocommerce for WordPress is great for online store owners. It’s free and one can scale according to individual needs. It’s good for starters as its Free version can compete with lot of expensive paid carts.

Learn more about Archna Gupta, Archu.tech


Nicholas Werle, HERE Technologies

Retail Segment

What are your favorite tool(s) and software for Ecommerce sellers and why? I like mobile apps such as Nordstrom, Starbucks, and Nike. Those are best-in-class. Some retailers need to improve their experiences to better display on mobile devices and offer Buy-online-pickup-in-store options.

Learn more about Nicholas Werle, HERE Technologies


Amy Singleton, HavaWebsite

Full Stack Developer

What are your favorite tool(s) and software for Ecommerce sellers and why? My goto solution for an eCommerce Solution is and has always been WooCommerce for WordPress. The reason I develop eCommerce solutions with WooCommerce is the ease of use for both the developer and the end user. WooCommerce is well developed, well documented and well supported.

Learn more about Amy Singleton, HavaWebsite


Edward Fisher Jr, Fisher Tech Solutions LLC

Founder

What are your favorite tool(s) and software for Ecommerce sellers and why? Mos SEO Tools, the best set of tools possible for ensuring your ecommerce site is serving your niche and receiving the most traffic possible

Learn more about Edward Fisher Jr, Fisher Tech Solutions LLC


Fran Liu, The Foster School of Business of the University of Washington

Current graduate student

What are your favorite tool(s) and software for Ecommerce sellers and why? I ran my e-commerce startup in China, so I don’t really have much experience using American’s e-commerce tools. However, there is one of the biggest e-commerce tools in China which is the most popular one that Chinese e-commerce sellers use, called Youzan.com.

If U.S. sellers/brands expand their businesses in China some day in the future, they should make sure they know how to use and take advantage of it.

Learn more about Fran Liu, The Foster School of Business of the University of Washington


Brian Bateman, Shop Main Street Online

Director of Ecommerce

What are your favorite tool(s) and software for Ecommerce sellers and why? WooCommerce is highly customizable with the addition of plugins, so creating advanced ecommerce solutions that go beyond the basic shopping cart is easily achieved even for non-programmers.

Learn more about Brian Bateman, Shop Main Street Online


Syed Arshad, Tech-360

CTO

What are your favorite tool(s) and software for Ecommerce sellers and why? woocommerce integrations they add the most power and customization to ecommerce – without being bullied by a platform owner.

Learn more about Syed Arshad, Tech-360


Max Miller, Rellim Group LLC.

Founder, Internet Marketer

What are your favorite tool(s) and software for Ecommerce sellers and why? The marketing stack that I use for e-commerce is the following.

Zapier: integrating web applications for automated processes. This saves me time so I can aggregate more content and then have it posted without me having to manually perform the tasks. A great example of this is taking a popular RSS feed of an industry specific blog and setting up a “zap” to auto-populate an article on my site. This helps with boosting SEO.

My next go to application is ClickFunnels. The popular marketing landing page builder that’s recently made headlines for its user functionality, and high conversion rates for squeezing or “funneling” traffic and generating conversions.

My email marketing platform of choice currently is Constant Contact. This super simple yet effective email delivery and list management system delivers high-quality email newsletters and performs all the list management services anyone would need.

For advertising: Facebook’s Business Manager, Blueprint and Pixel tools offer my sites a ton of free value for understanding my users flow into my site, the demographics of the audience than a seamless experience with establishing advertising campaigns for various objectives.

Learn more about Max Miller, Rellim Group LLC.


Juliana Katz, Strategic Marketing

Web Designer & Developer

What are your favorite tool(s) and software for Ecommerce sellers and why? I use Woocommerce in many websites that I develop in WordPress. It’s easy and intuitive for my clients or account managers to use by themselves. I believe for both sellers and buyers the challenge is on delivery costs. In many cases you pay in delivery as much as you pay for the actual product.

Learn more about Juliana Katz, Strategic Marketing


Ian Kelley, Vital Design

Digital Marketing Specialist

What are your favorite tool(s) and software for Ecommerce sellers and why? Magento is a powerful eCommerce platform that allows a business to streamline backend operations. From having a versatile content management system to easily integrate third-party solutions, Magento, although a bit development heavy, is a great tool for any medium to large sized eCommerce business.

For smaller businesses, Shopify is great way to get your store up and running rather quickly. With a great user experience and analytics dashboards that are great for making data-backed decisions, it’s a strong platform for someone looking to enter the eCommerce world.

Learn more about Ian Kelley, Vital Design

Dean Voss, Wildstylez Website Design Studio

Owner

What are your favorite tool(s) and software for Ecommerce sellers and why? When I researched the many free and premium options available for e-commerce there were several solid choices. However, I honed in on WordPress CMS (Content Management System) in combination with WooCommerce.

The reasons for what I consider WordPress and WooCommerce to be the best option for my clients are many including;

Cost

Both WordPress and WooCommerce offer free versions that feature a robust package that is suitable for most small businesses.

No Gimmicks

The free software versions for both WordPress and WooCommerce are not limited or “trial” versions. They are full functioning and will provide a very solid nucleas for most e-commerce websites.

Support

Given that WordPress and WooCommerce is the top Website/E-commerce combination in the world. The access to support from not only their actual websites, but also the individual and community experts that widely share and trade ideas, support and troubleshooting techniques.

Training

WordPress and WooCommerce are created in a way that I am able to train my clients on how to maintain their e-commerce stores. Things like updating products (or services), adding new products, inventory control, adding images, etc).

However, I should add that although many might see claims of “its easy” or “no experience necessary” or “have your e-commerce store up and running in hours” should be very cautious.

The clients I train are willing to spend quality time weekly maintaining their e-commerce store and have at least a working knowledge of how websites work. The clients that don’t have the time, the knowledge or the interest simply come to me for minor updates or in some cases hire an in-house Webmaster.

Growth

For sophisticated e-commerce systems that may require things like international shipping, software or digital sales, complex inventory sorting, etc. There are various free and low-cost “plugins” offered by WordPress and WooCommerce that with a little set-up time, will synchronize seamlessly with your existing e-commerce store. This gives me and my clients unlimited customization and growth options.

All in all, the WordPress – WooCommerce combo offers the affordability, flexibity and support I can trust will serve my e-commerce clients initially and for the long-term.

Learn more about Dean Voss, Wildstylez Website Design Studio


Jenna Harner, Magenta Collective LLC.

Owner

What are your favorite tool(s) and software for Ecommerce sellers and why? WooCommerce allows me to create an online store for a client to sell just about anything. There are no transaction fees. There are a ton of payment gateways to choose from. The WooCommerce extension library is growing every day. Recently, a WooCommerce and Square extension has been added. I’m excited about that one.

Learn more about Jenna Harner, Magenta Collective LLC.


Eric DuRose, ProGo

Technical Operations Lead

What are your favorite tool(s) and software for Ecommerce sellers and why? My favorite eCommerce software is WooCommerce for WordPress as the base eComm store. Then for creating and managing subscriptions/memberships, we use the WooCommerce Subscriptions plugin integrated with WooCommerce Stripe and PayPal as the payment gateways.

Our stores that sell physical items that need to be shipped we use a plethora of plugins starting with WooCom ShipStation Integration and WooCom Shipment Tracking for shipping. We use WooCom gift cards and WooCom Smart Coupons for discounting and special offers. We use WooCom Min / Max quantities, WooCom User Role minimums, WooCom Wholesale order form and WooCom Wholesale Lead capture for our wholesale customers. We use Printful Integration for WooCom for some of our clothing and promotional items on a couple of our websites.

A fun new plugin we’ve been experimenting with is Coupon Wheel for WooCom which seems to be having a positive result in conversions. We use WoCom Email customizer for custom purchase receipts and membership emails. And lastly, for reporting, we use Google Analytics enhanced eCommerce and Metorik Helper.

This is a pretty exhaustive list but because of the various types of eCommerce stores we run they all play a major part in our sales funnels.

Learn more about Eric DuRose, ProGo


Alejandro Giraldo, Permalink Inc.

Co-Founder & CTO

What are your favorite tool(s) and software for Ecommerce sellers and why? Woocommerce. The simplicity of the plugin to create a webstore with a simple WordPress installation, and its amazing marketplace makes it for me the best tool to use in the market. Almost anybody can start an online business with it, and it’s also so easy to install it, use and extend it.

Learn more about Alejandro Giraldo, Permalink Inc.


Rick Cano, Designworks NW, LLC

Owner/Founder

What are your favorite tool(s) and software for Ecommerce sellers and why? My favorite is WooCommerce for mid to larger sized eCommerce stores, because I can create a very clean and simple or sophisticated online store and it allows me to custom design every page of the store. 

However, for small to midsize eCommerce stores I like to use a very simple but powerful plugin called “WordPress eStore”, it allows me to create a simple store with limited products and its an easier option for clients to use and maintain their own stores.

Learn more about Rick Cano, Designworks NW, LLC


Jennifer Bourn, Bourn Creative

Owner

What are your favorite tool(s) and software for Ecommerce sellers and why?

For eCommerce sites, I choose WordPress and WooCommerce powered by Liquid Web’s Managed WooCommerce Hosting, which was built from the ground up for store owners.

In terms of supporting eCommerce tools and software, I recommend the Astra WordPress theme, Jilt for abandoned cart recovery and eCommerce email marketing, Optinmonster for lead conversion, the Better Reviews For WooCommerce plugin, and anything from SkyVerge.

Learn more about Jennifer Bourn, Bourn Creative


Wrap Up

With all of the choices out there, finding the right tools and software for your specific needs are very important for running your online business. Hopefully this list can be a useful jumping off point for those looking to take their eCommerce business to the next level.

Steve Simonson is the founder of Awesomers.com, a podcast which shares inspirational and instructive stories from around the world, and co-founder of Empowery eCommerce Cooperative, Inc., a community of entrepreneurs which support each other in a shared goal of business success.

Steve Simonson is a lifetime serial entrepreneur, podcaster, and eCommerce Executive. He has started, developed, and sold numerous companies over the course of the last 3 decades. He and his company have received public recognition, including three years on the Inc. 500 list, the Internet Retailer top 500, Washington State Fastest Growing Business list, and more.

He is also a co-founder of Empowery, an association for ecommerce & Amazon sellers.

Steve is also active in a number of other companies, including SYMOGLOBAL.com and his executive training and media group Catalyst88.com and his software company Parsimony.com.

Learn more about him at https://www.stevensimonson.com or about Empowery here.

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