Which Ecommerce Platform is Best for Small Business?

Informational

It may be challenging for smaller enterprises to choose the ideal platform on which to begin selling their products. There is a dizzying array of various platforms available, each of which promises an experience that is superior to the one that came before it. In this piece, You will examine a few different ecommerce platforms and choose the one that you believe to be the most useful for entrepreneurs like you operating small businesses. In addition to this, we discuss the ecommerce platform for startups.

What is Ecommerce?

The act of purchasing and selling things via the use of the internet is referred to as “ecommerce.” Because there are so many various ecommerce platforms available, it may be challenging to choose the one that is most suitable for a small business.

Ecommerce Platforms

When deciding on an ecommerce platform, there are a few crucial aspects to take into account, including the following for your ecommerce business:

  1. Cost: Choosing a platform that is suitable for both your demands and your budget is of the utmost importance.
  1. Features: Most ecommerce platforms come with a variety of features, such as inventory management, shipping tools, and marketing tools. Finding a platform with the features you need and wants is essential.
  1. Features for Small Businesses: Some ecommerce platforms are designed specifically for small businesses, such as Shopify. These platforms have additional features designed specifically for small businesses, such as automated shipping and marketing tools.
  1. Integration: One important factor to consider when choosing an ecommerce platform is how easily it can be integrated with other software programs, such as accounting software or marketing automation programs.
  1. Ease of Use: It is essential to choose an ecommerce platform that is easy to use for both you and your customers. For example, if you can’t figure out how to use the software or are unsure whether you should host on-site sales or sell through a marketplace, it is probably not the right Platform for you.
  1. Return Policies: When looking for an ecommerce platform to fit your business needs and your style, look at what kind of return policies a given platform offers. Some platforms have no refund policy at all. Some stringent policies don’t allow customers to return items more than once.
  1. Maintenance Fees: The monthly maintenance fees you will be charged will depend on the size of your business and the features you select. If you are interested in buying a half-price subscription to a larger platform ( or a smaller platform with many features), it might make sense to pay the monthly maintenance fee. If you’re looking for one-time or annual payments, then you will have to factor in the cost of the maintenance fees on your budget.

How Ecommerce work?

With ecommerce, customers can browse through various products and purchase without ever having to leave their homes. This convenience has made ecommerce an essential part of modern life, and it will only grow in popularity in the future.

The most common way is through websites like Amazon, eBay, and Walmart. These websites allow users to browse through a range of products and make a purchase without ever having to leave the website.

The use of social media platforms like Facebook and Instagram is another method by which ecommerce may be done. These sites allow users to share pictures of products they are thinking about selling, and this can lead to sales on the site.

Regardless of how ecommerce works, it’s an essential part of modern life. The convenience of buying products online without ever having to leave home is simply incredible.

Why use Ecommerce?

When it comes to going shopping, there are quite a few different options from which to choose and select. There is a wide variety of options available, ranging from traditional retail outlets to internet merchants. But which of these choices is going to serve you best?

You should certainly give some serious attention to choosing the way of an online business for a few different reasons. To begin, ecommerce websites provide customers with a diverse selection of alternatives to choose from when making purchases of goods. 

You have the option of buying things online and having them delivered to your house, or you may choose to pick up the object yourself. This flexibility means that you can find what you need no matter what your schedule looks like.

Finally, ecommerce platforms are user-friendly. Even if you’re not familiar with computers or online shopping, you should be able to navigate an ecommerce platform easily.

Benefits of Ecommerce

Here are a few benefits of ecommerce:

  • You can reach a wider audience: With ecommerce, you can reach customers no matter where they are. 
  • You can take advantage of technology: Ecommerce platforms offer powerful tools that allow you to manage your inventory, track sales, and add new products quickly and easily. You can focus on running your business, not spending hours online shopping for supplies or tracking shipping information.
  • Ecommerce can save you money: Shopping online can save you money in several ways. For example, you may be able to find the same product at a lower price than what you would pay in a store. In addition, there are a lot of online stores that will give you free delivery if you spend over a particular amount. It is a sign that, as time goes on, you will wind up saving even more money than you had originally anticipated. You can also get cash back or reward points for shopping at specific retailers, such as through social media sites like Facebook and Twitter.

Best Ecommerce Platform for Startups

Choosing the right best ecommerce platform for startups can be difficult. Here are some of the best ecommerce platforms for startups:

Amazon

If you are looking for a user-friendly and efficient platform, then Amazon is the best option for you. When it comes to dropshipping, Amazon is the most reliable ecommerce platform for dropshipping. Customers will have an easier time navigating the site and finding what they are searching for due to its straightforward design. 

Also, Amazon has an extensive selection of products that meet your needs, making it an ideal choice for small businesses. With its quick shipping times and low prices, Amazon is an excellent choice for budget-conscious businesses.

Ease of Use: Amazon’s user interface is sleek and straightforward. The site is divided into three main categories: “Browse” for finding products, “Search” for finding the product you are looking for, and “Shop” to add items to your cart. Each section has a menu-like icon at the top that lets you quickly find the section you are looking for.

Features: 

  • The features of the site are similar to other shopping sites. 
  • Amazon is a tremendous website with many products. 
  • It is not only for just goods but it also has many services and things you can sell on eBay or your website.

Pros:

  • It’s straightforward to find products.
  • They also have excellent customer service that helps you with questions about the product or your order in person.
  • If a product is listed for under $10, it will be shipped for free if the item is over $25, it will be shipped for 15% off the original price.

Cons:

BigCommerce

If you’re looking for an ecommerce platform that will work well for your small business, BigCommerce is a great option. It’s simple to use, has many features, and is supported by professionals. Plus, it offers a free plan that is perfect for starting.

Design and Ease of Use: BigCommerce has an excellent design. It is easy to use and offers a great level of customization.

The Support: BigCommerce offers live chat support and a phone number if you need help. The team behind the platform is very friendly to new users, so don’t be afraid to create an account and take advantage of the free features. They will even guide you through the process of adding products if you need any help with that too. However, ensure you do contact them during business hours as they are closed on weekends.

Costs: BigCommerce costs $29.95 per month for a single store, including a free domain name and SSL certificate. For larger websites, you will pay $299 (or choose free hosting) per month.

Features and Integrations: The number of integrations available for BigCommerce is impressive. They have partnerships with PayPal and Stripe, so you can easily accept payments from your site. Several third-party plugins are also available for integrating with other services, such as Slack, SendGrid, and Intercom. Numerous third-party apps integrate with the service if you don’t want to use them.

Pros:

  • BigCommerce has a strong focus on ecommerce, with more than 60% of the developers being in ecommerce specifically.
  • They are simple to administer and are equipped with a powerful administration interface for all users.
  • There is also a sizable community-based forum, in addition to a great number of tutorials, both of which might assist you in getting started.

Cons:

  • The biggest one is that there’s no free hosting option.
  • The $29 per month price point can be high for smaller businesses, so starting small is best if you’re new to development and testing before upgrading later.
  • Another con is the lack of documentation available.

Shopify

Using Shopify to sell your products online is a great option for small businesses. It’s easy to set up and manage and has various features that make it perfect for small businesses. Plus, Shopify offers free shipping on orders over $50, so you can save money on purchases.

Design and Ease of Use: It’s frustrating to have a complicated checkout page that takes forever to process orders. Shopify has a straightforward and easy-to-use checkout page, so your customers can complete their orders in seconds. 

Product Quality: You can charge more for specific products in your store, but it will benefit you if you offer high-quality products at competitive prices. The product quality on Shopify is awe-inspiring; all products are backed by a product quality guarantee from the vendor. They are made with the best materials and come with a 100% money-back guarantee if you don’t like them for any reason.

Free Shipping: Shipping is often an extra cost when shopping online. If this is the situation with your online business, you need to make sure that your items’ pricing is appealing to your clients. If you have a Shopify shop, you may provide free delivery. It means you are not charging for shipping, and that’s how you can profit more from selling online. It would be best if you were also sure that the product would arrive in time because keeping a customer waiting is not good.

SEO: Shopify’s ecommerce platform has another important feature: search engine optimization. This system optimizes the search results on Google and other popular search engines so potential buyers can find your online shop more easily when searching for a specific item or brand.

Pros:

  • Shopify is the best ecommerce platform as it comes with built-in themes.
  • It is a platform that is fully hosted.

Cons:

  • Shopify is quite expensive for a beginner. It means that your startup costs begin from around $400 or more with all the features.

Wix

Wix is a user-friendly platform that makes creating a website easy. It offers templates, drag and drop tools, and many other features that simplify website creation. So, you can make your website look how you want it to. Finally, Wix is free to use, so there’s no need to pay upfront costs or sign up for a subscription.

Easy to Use: Ease of use is undoubtedly one factor that makes Wix a top choice for those just starting with website creation. The template is simple to use, and its drag-and-and-drop layout enables you to quickly construct websites that look great. If you’re looking for something that doesn’t require advanced programming skills or HTML knowledge, Wix is an excellent option. Additionally, it offers many customization options that make creating your website easy. You can easily adjust fonts, colors, and more within the Platform and only pay once you have created the site.

Customer Support: Another reason why Wix is so well-liked by consumers is the high level of customer service it provides.

Features and Integrations: 

  • Wix is a user-friendly and affordable platform that small business owners can use for website creation and management.
  • Business owners can create their website in minutes without previous web development experience by doing ecommerce with Wix.
  • Additionally, Wix is free to use for up to five websites. 
  • The Platform also offers built-in features such as drag-and-drop site creation, customizable templates, and global traffic distribution.

Pros:

  • Wix has a large user base and is easy to use for beginners.
  • It also provides built-in features at no additional cost.

Cons:

  • It is not as powerful as other website creation platforms.

Weebly

Weebly is a great ecommerce site for small businesses. It is quite easy to use, and it comes with several features that are appealing to businesses of this size. It also has an excellent platform for customization and growth.

Design and Ease of Use: Weebly is easy to use. Setting up a website just serves as the beginning of the process of adding and updating content. A beginner ecommerce user will have no problem with this.

Features: You can even create engaging free ads that will help you get visitors and customers. Weebly also has a blog feature that helps promote your business. You can also sell products on Weebly using Amazon FBA (Fulfillment by Amazon).

Ease of Affiliates: Weebly makes it super easy for affiliates to promote their sites. You can access the ad code and place your affiliate link within 30 seconds of creating your affiliate account. Affiliates also earn a 40% commission for the sale of products that they promote.

Pros:

  • It is a cheap program. Affiliates earn more than $5 per sale, and many affiliates score over $1,000 in three months.
  • Weebly always pays our affiliates back within 3-5 business days if they have a problem or need their account back after getting hacked or having an error with their hosting provider.

Cons

  • This is not a point-and-click program. 
  • You are required to learn HTML. 
  • They will take your money but don’t care if you get your account back and your site up and running. Weebly does not pay out refunds to affiliates for purchased ads (even though it says it does in its terms).

Square Online

Square Online is an excellent option if you are looking for an online ecommerce platform that can handle your small business needs. With its simple design and easy-to-use features, Square is perfect for startups who want to start selling online without too much hassle. Plus, the Platform has built-in inventory management tools and shipping options that make it easy to get your products into customers’ hands.

Design and Ease of Use: The Square app is simple and easy to use. You can view customers’ shipping addresses and even set up recurring payments. The Platform also allows you to create listings and take orders without opening a merchant account or running credit card transactions through a payment processor like PayPal.

Features: 

  • Square integrates with Stripe, the app processing unit for payments in almost every country.
  • With a simple code on your website or within your application, you can start taking payments from customers directly from your site or app. 
  • Square’s charging system is more robust and secure than ever before. 
  • Its new chip-enabled reader enables credit card swipes at up to 2% better accuracy than previous models.

Pros:

  • It is great for small businesses.
  • It is free or cheap.
  • It has the simplicity of making a sale.

Cons:

  • The setup fees are higher than some other services.

eBay

eBay is an excellent platform for small business owners because it offers various products and services. It also has a strong customer service department that can help businesses find the products they need and solve any problems they may have.

Easy to use: It is an easy process that takes less than a few minutes and requires only a few personal information and payment details.

Features: The main categories include clothing, books, computers, music, videos, etc. More specific categories include men’s clothing, children’s toys, etc. A wide range of payment methods, including credit cards, PayPal, and other more exotic options, are available through the eBay site.

Pros:

  • It has a variety of payment methods available.

Cons:

  • Not too cheap compared to other online auction sites.

Frequently Asked Questions

Q: What is the Best Platform for your online store?

Choosing the right best online store platforms can be daunting. So which one is best for you when making a decision, there are a few things that you should bear in mind as variables.

The first factor should be who you’re trying to reach. Are you trying to attract more international customers, or do you want to focus on U.S. consumers? Once you’ve identified your intended audience, the next step is to determine which platform is most suited to their needs.

Q: Which is the right option for an ecommerce platform for beginners?

When starting, it can be challenging to decide which ecommerce platform to choose. 

The following is an overview of the features that small companies may make use of on each Platform:

There are several prominent ecommerce systems, but Shopify is one of the most widely used. An extensive set of choices for features and personalization are available. As a result, you may construct an online shop that resembles and functions like your own. Additionally, Shopify is affordable and easy to use, so you won’t need any specialist knowledge to set up your store.

Amazon: Amazon is another well-known ecommerce platform perfect for small businesses. It offers many features, including product listings, order processing, shipping rules, etc. Additionally, Amazon offers excellent customer service.

Conclusion

You are aware, running a small business, that selecting the appropriate ecommerce platform may be a difficult job. Because there is such a wide variety of possibilities, it may be difficult to choose the one that is most beneficial to your company. 

If you aren’t sure where to begin, I’ve put together this guide on the many kinds of ecommerce platforms and the advantages they provide for businesses that are quite modest. By taking the time to research each option, you’ll be able to choose the best ecommerce platform for small business 2022.

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